Choose the woven label around your logo
A woven label should give the logo room to read in yarn. For a horizontal name, a 50 × 25 mm visible face is a useful planning example. A square emblem may work better on a 30 × 30 mm face. The best shape follows your artwork, the border and the place where the label will be sewn.
We make custom woven labels in different yarns, outlines and edge finishes. This guide focuses on sizing the woven design; our clothing label guide also compares printed and care-label formats.
Woven label dimensions to try
These are design starting points, not stock sizes or universal standards. Width × height describes the visible face after attachment, with the logo upright. Folded-under ends and material hidden in a seam are extra. A stitched or woven border may use some of the visible face.
| Logo layout | Visible width × height | Approx. inches | Design direction |
|---|---|---|---|
| Short wordmark | 40 × 15 mm | 1.57 × 0.59 | A narrow horizontal name |
| Wide wordmark | 50 × 25 mm | 1.97 × 0.98 | A logo with space around the lettering |
| Long name | 65 × 20 mm | 2.56 × 0.79 | A wider face without squeezing the letters |
| Compact emblem | 30 × 30 mm | 1.18 × 1.18 | A square logo with a surrounding border |
| Small brand tab | 20 × 20 mm | 0.79 × 0.79 | A simplified mark on a hem or seam |
The inch figures are rounded references using NIST’s exact conversion of 1 inch to 25.4 mm. Keep one controlling unit on the final artwork.
Keep the logo’s proportions
A long wordmark does not become a square logo just because the label is square. Keep the original width-to-height ratio and use the surrounding space deliberately. We can place a short line below a logo or separate an emblem from a name if the original arrangement feels cramped.
Consider a logo that is three times as wide as it is high. On a 50 × 25 mm face, an illustrative 4 mm margin on every side leaves 42 × 17 mm. A proportionate logo at 42 mm wide is 42 ÷ 3 = 14 mm high, so it fits without being stretched. The remaining vertical space can sit above and below it. The 4 mm margin is a layout example, not a standard sewing allowance.
Small lettering and borders compete for space
A decorative frame can make a simple wordmark look finished, but it also narrows the area available for letters. We look at the thinnest strokes and the spaces inside letters such as A, B and R. Adding more words may call for a wider label or a simpler version of the artwork.
Judge the wording at the finished size, not only in an enlarged screen preview. The yarn, weave density and color contrast affect how the design looks. We can review these details together rather than promise one minimum text size for every woven label.
Choose the fold and edge with the design
For a flat label, the complete outline stays against the product. End folds turn the ends underneath; a center fold creates two faces. Dutch Label Shop illustrates these fold types. The visible logo should sit away from the fold and the stitching.
For example, a 50 × 25 mm face with 5 mm turned under at each side needs an unfolded piece of 60 × 25 mm. A center-folded tab uses a different layout; we draw both faces and the seam allowance instead of adding the same two end folds.
Woven edges, cut edges and overlocked borders give different outlines. If you choose a stitched border, include it in the overall face dimensions rather than treating it as extra outside the quoted size.
Use the sample to choose between two sizes
If the logo sits between two useful sizes, compare the same artwork at both sizes on your garment. One may suit the neckline while the other gives small letters more space. A woven sample also shows the edge and folds in the chosen yarn.
Send us the logo, a garment photo and any preferred position. We can help with the label proportions, weave detail and finished outline before making the order.
Frequently Asked Questions
Related Guides & Products
- Custom Woven Labels
- Clothing Label Size Guide
- Sample Development
- Printed Label Size Guide: Fabric, Artwork and Folded Ends
Send your artwork, label position and quantity. We’ll help with the proportions, yarn and fold.
Discuss Woven Labels